Porsche outlines the following to promote its new models:

-Target the businessmen between the ages of 35-55, with incomes of $60,000 or more

-Make at least 20 percent of the target audience aware of the uniqueness of Porsche's engine 

-Make the audience feel the necessity to own the new Porsche model so as to experience the unique speed and style it offers

Which of the following key elements that should ideally be included in a good promotional objective is missing in this outline?

A statement of how the audience should change

Definition of target market

A statement as to the degree of change desired

A statement of how fast a change should occur

Answer rating: 100% (QA)

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