Product Name : Choco Bliss Manufacturer : twinkies Year of Discontinuance : 1980s Why Discontinued : Today's
Question:
Product Name: Choco Bliss
Manufacturer: twinkies
Year of Discontinuance: 1980s
Why Discontinued: Today's population is increasingly health conscious. There will always be consumers who will purchase Twinkies and other calorie-, fat-, and sugar-dense foods, SO the demand decrease
1. In the consumer market, describe the marketing channels that you would make use of (i.e. Direct, Retailer, Wholesaler, Agent/Broker). Provide a rationale for your selection.
2. Identify retailing and non-store retailing strategies for the product/service you are developing. Provide a rationale for your selections.
3. Layout in chart form the channel structure used by your target company.
4. Identify the direct and indirect channels and note how the role of the channel member will change.
Expert Answer:
1 In the consumer market I would make use of the following marketing channels for Choco Bliss Retailer By partnering with various retail stores such as supermarkets convenience stores and specialty ch... View the full answer
