The product we develop is scarf which under name by our company called NAELOFAR. We need a financial plan to start our business in malaysia ringgit.

1.reference guideline

As a product developer, you have been appointed to lead a team to build new product development (NPD) plan to develop a new collection of products of a fashion brand. The product will need to offer benefits to the target market and the environment. The NPD plan need to have the followings: 

2.1 The three (3) major sections: 

• First, the details assessment of the current market and trends of the fashion industry of your choice; 

• Secondly, the plan details of the new product or modifications that are functional, convenience, has aesthetic value, attractive to the target market and the price range; and 

• Finally, the plan details of the financial and resource implications of the NPD plan and the controls to be employed to monitor the plan's implementation and progress over the period. 

2.2 The new collections of products can be new or modifications of existing product in the market. As a guideline, answer the following questions as you work on the three major sections: 

• What are the product you are selling?

• Who is your market that will buy the product or service? 

• What are the unique features of your products? 

• What is the basic message that you would like to send to this market in regards to your product? 

• What is the best way of getting in contact with your projected market? (i.e.- T.V, Radio, Print, Online, Direct, Mass etc) 

• What is the cost that you're looking at? 

• How much return that the company expected to have? 

• What is the control measure and how contingency plans comes handy?

Answer rating: 100% (QA)

EXECUTIVE SUMMARY NAELOFAR is a new product development team for a fashion brand that specializes in creating new product lines They have been asked to develop a new line of products that will both be... View the full answer