SIX WAYS OF INFLUENCING for ADVERTISERS: We all know that advertisements and exclusive offers - whether they
Question:
SIX WAYS OF INFLUENCING for ADVERTISERS: We all know that advertisements and "exclusive" offers - whether they are on TV, your phone, etc. - are trying to convince you to do something. Sometimes, it's easy to notice how they're trying to influence you; however, many advertisements cleverly use tactics that you may not even be aware of! Read about the 6 ways of influence presented in this article starting. Authority and ending after 6. Scarcity. (YOU CAN WATCH The Toyota Ad as an example--posted above). https://ofdollarsanddata.com/the-6-ways-of-influence/
1. What is this advertisement trying to get you to do?
2. Which of the six ways of influence do you think this advertisement is using MOST effectively to influence its audience? Explain your reasoning.
3. Search the internet and find an advertisement for a product or service you think a teenage consumer might use. Explain how this ad uses at least one of the six ways of influence on its audience.
Fundamentals of Cost Accounting
ISBN: 978-0077398194
3rd Edition
Authors: William Lanen, Shannon Anderson, Michael Maher