Starbucks and Gillette have two different Marketing Campaigns. Using the table 9.1, describe each of the variables for the target market of either Gillette or Starbucks.

How does the brand of your choosing position itself for this target market? To answer this question, list the brand's major competitors and its points-of-difference (PODs).
 

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Geographic Pacific Mountain, West North Central, West South Central, East North Central, East South Central, South region Atlantic, Middle Atlantic, New England City or metro Under 5,000; 5,000-20,000; 20,000-50,000; 50,000-100,000; 100,000-250,000; 250,000-500,000; 500,000- size 1,000,000; 1,000,000-4,000,000; 4,000,000+ Density Climate Demographic age Family size Family life cycle Gender Income Occupation Education Religion Race TABLE 9.1 Major Segmentation Variables for Consumer Markets User status Usage rate Loyalty status Readiness stage Urban, suburban, rural Northern, souther Attitude toward product Under 6, 6-11, 12-17, 18-34, 35-49, 50-64, 64+ 1-2, 3-4, 5+ Young, single; young, married, no children; young, married, youngest child under 6; young; married, youngest child 6 or older; older, married, with children; older, married, no children under 18; older, single; other Male, female Under $10,000; $10,000-$15,000; $15,000-$20,000; $20,000-$30,000; $30,000-$50,000; $50,000-$100,000; $100,000+ Generation Nationality Social class Psychographic Culture-oriented, sports-oriented, outdoor-oriented lifestyle Professional and technical; managers, officials, and proprietors; clerical sales; craftspeople; forepersons; operatives; farmers; retired; students; homemakers; unemployed Grade school or less; some high school; high school graduate; some college; college graduate; post college Catholic, Protestant, Jewish, Muslim, Hindu, other White, Black, Asian, Hispanic, Other Silent Generation, Baby Boomers, Gen X, Millennials (Gen Y) North American, Latin American, British, French, German, Italian, Chinese, Indian, Japanese Lower lowers, upper lowers, working class, middle class, upper middles, lower uppers, upper uppers Personality Compulsive, gregarious, authoritarian, ambitious Behavioral Regular occasion, special occasion occasions Benefits Quality, service, economy, speed Nonuser, ex-user, potential user, first-time user, regular user Light user, medium user, heavy user None, medium, strong, absolute Unaware, aware, informed interested, desirous, intending to buy Enthusiastic, positive, indifferent, negative, hostile Geographic Pacific Mountain, West North Central, West South Central, East North Central, East South Central, South region Atlantic, Middle Atlantic, New England City or metro Under 5,000; 5,000-20,000; 20,000-50,000; 50,000-100,000; 100,000-250,000; 250,000-500,000; 500,000- size 1,000,000; 1,000,000-4,000,000; 4,000,000+ Density Climate Demographic age Family size Family life cycle Gender Income Occupation Education Religion Race TABLE 9.1 Major Segmentation Variables for Consumer Markets User status Usage rate Loyalty status Readiness stage Urban, suburban, rural Northern, souther Attitude toward product Under 6, 6-11, 12-17, 18-34, 35-49, 50-64, 64+ 1-2, 3-4, 5+ Young, single; young, married, no children; young, married, youngest child under 6; young; married, youngest child 6 or older; older, married, with children; older, married, no children under 18; older, single; other Male, female Under $10,000; $10,000-$15,000; $15,000-$20,000; $20,000-$30,000; $30,000-$50,000; $50,000-$100,000; $100,000+ Generation Nationality Social class Psychographic Culture-oriented, sports-oriented, outdoor-oriented lifestyle Professional and technical; managers, officials, and proprietors; clerical sales; craftspeople; forepersons; operatives; farmers; retired; students; homemakers; unemployed Grade school or less; some high school; high school graduate; some college; college graduate; post college Catholic, Protestant, Jewish, Muslim, Hindu, other White, Black, Asian, Hispanic, Other Silent Generation, Baby Boomers, Gen X, Millennials (Gen Y) North American, Latin American, British, French, German, Italian, Chinese, Indian, Japanese Lower lowers, upper lowers, working class, middle class, upper middles, lower uppers, upper uppers Personality Compulsive, gregarious, authoritarian, ambitious Behavioral Regular occasion, special occasion occasions Benefits Quality, service, economy, speed Nonuser, ex-user, potential user, first-time user, regular user Light user, medium user, heavy user None, medium, strong, absolute Unaware, aware, informed interested, desirous, intending to buy Enthusiastic, positive, indifferent, negative, hostile

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Lets focus on Starbucks and Gillette and their target market variables Starbucks Geographic Region Starbucks has a global presence with stores in vari... View the full answer