Take a trip to your state's annual state fair, and you will undoubtedly see many advanced...
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Take a trip to your state's annual state fair, and you will undoubtedly see many advanced pricing methods implemented by the fair itself and the vendors and amusements inside. For each of the following, identify which pricing method is being employed and provide a brief explanation of how this specific example is expected to increase profit (vs. the alternate scenario where the firm in question simply charges the same price for all units of the good to all consumers). For each, also consider whether there any way this could actually decrease profit. A. The state fair charges $14 to adults (ages 13-64), $12 to seniors (age 65+) and children ages 5-12. B. The state fair offers special days where everyone receives a discounts: on Thrifty Thursdays, all prices are reduced. C. Last year, Bill's Burgers sold hamburgers for $6 and French fries for $4. This year, Bill is also offering a basket with one of each for $8. D. Louise's Lemonades sells small lemonade for $3, large lemonade for $6, and a souvenir large cup for $10 that comes with unlimited $2 refills. E. The Midway amusement area sells individual tickets for $1 each that can be used to play games and ride rollercoasters, but also sells bracelets for $20 that allow the wearer to enjoy unlimited rides all day. F. Nick's Knickknacks sells hand carved signs with quaint sayings on them (like "Life is Better at the Lake" or "Welcome to our Cabin") for $40 each or two for $60. Take a trip to your state's annual state fair, and you will undoubtedly see many advanced pricing methods implemented by the fair itself and the vendors and amusements inside. For each of the following, identify which pricing method is being employed and provide a brief explanation of how this specific example is expected to increase profit (vs. the alternate scenario where the firm in question simply charges the same price for all units of the good to all consumers). For each, also consider whether there any way this could actually decrease profit. A. The state fair charges $14 to adults (ages 13-64), $12 to seniors (age 65+) and children ages 5-12. B. The state fair offers special days where everyone receives a discounts: on Thrifty Thursdays, all prices are reduced. C. Last year, Bill's Burgers sold hamburgers for $6 and French fries for $4. This year, Bill is also offering a basket with one of each for $8. D. Louise's Lemonades sells small lemonade for $3, large lemonade for $6, and a souvenir large cup for $10 that comes with unlimited $2 refills. E. The Midway amusement area sells individual tickets for $1 each that can be used to play games and ride rollercoasters, but also sells bracelets for $20 that allow the wearer to enjoy unlimited rides all day. F. Nick's Knickknacks sells hand carved signs with quaint sayings on them (like "Life is Better at the Lake" or "Welcome to our Cabin") for $40 each or two for $60.
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A The pricing method being employed is price discrimination based on age groups By charging different prices for adults seniors and children the state fair can increase its profit Adults are generally ... View the full answer
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Strategic Brand Management Building Measuring and Managing Brand Equity
ISBN: 978-0132664257
4th edition
Authors: Kevin Lane Keller
Posted Date:
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