The Blue Ocean Model has gained widespread acceptance for entrepreneurs seeking to create a unique business venture.
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The Blue Ocean Model has gained widespread acceptance for entrepreneurs seeking to create a unique business venture. What is a blue ocean strategy? Please describe blue ocean strategy, identify its defining characteristics, and explain why it is believed to be the best way for organizations to sustain high performance. Make sure to differentiate how it is different from a red ocean strategy.
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ISBN: 9780134421827
7th Edition
Authors: Mark S Beasley, Frank A. Buckless, Steven M. Glover, Douglas F Prawitt
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