The Product/website: Amazon.com What good and/or service does the organization offer? What consumer need does the product
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Question:
The Product/website: Amazon.com
What good and/or service does the organization offer?
What consumer need does the product solve?
What promotional mix, channels of distribution, and pricing strategies are being used by the organization?
What competitive advantage does the marketing strategy offer?
- Length: 3-4 pgs
- Sources: 4 scholarly sources and 4 sources of business data. You can include diagrams, figures, tables or charts
- Format: APA
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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