The statement, When I drive a Volvo, I feel safe is an example of a(n) __________________. Group

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The statement, “When I drive a Volvo, I feel safe” is an example of a(n) __________________.

Group of answer choices

brand promise

brand attribute

emotional benefit

brand essence

functional benefit

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Service Management Operations Strategy Information Technology

ISBN: 978-0077841201

8th edition

Authors: James Fitzsimmons, Mona Fitzsimmons, Sanjeev Bordoloi

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Posted Date: Mar 10, 2022 06:46 AM

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The statement, When I drive a Volvo, I feel safe is an example of a(n) __________________. Group

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Answer Brand Essence It is a sole idea usually communicated in 35 statements that embody the spirit ... View the full answer

Service Management Operations Strategy Information Technology

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