Thinking of luxury brands and why consumers buy these brands, answer the following set of questions: a)
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Question:
Thinking of luxury brands and why consumers buy these brands, answer the following set of questions:
a) How does the physical retail experience help luxury brands build their brands? (10 marks)
b) How does a digital retail experience jeopardize the relationship between brands and their consumers? (10 marks)
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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