What is VRIO analysis for BOLT? Company Overview: Bolt is a ride-sharing service. Founded in
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What is VRIO analysis for BOLT?
Company Overview:
Bolt is a ride-sharing service. Founded in August 3, 2013 in Tallinn, Estonia, the company has emerged as one of the most technologically sophisticated enterprises in entire Eastern Europe. When Markus Villig founded the firm, he wanted to focus on the rapidly growing transportation and ride-sharing sectors (Bolt Ride, 2020). From its very inception in 2013, Bolt has expanded into a variety of industries, including electric automobiles, and scooter and bike rentals. The company has since spread to more than 45 countries in Europe, Asia, African and Latin America
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Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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