Why is the marketing concept an important philosophy for marketers? a.It sets the sales and revenue projects.
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Question:
Why is the marketing concept an important philosophy for marketers?
a.It sets the sales and revenue projects.
b.It determines how marketers view their company's role in terms of what it provides to the market.
c.It determines marketing objectives and ROI.
d.It dictates the market share a firm will earn and who it will target.
Related Book For
Marketing Research
ISBN: 978-0134167404
8th edition
Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush
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