You are a marketing manager for the company Chipotle. Your company needs new marketing strategies in order to respond to a current turbulent situation. To develop marketing strategies (4Ps—product, price, place, promotion), the first step is to conduct a situation analysis (SWOT analysis) using secondary research (finding articles).

- Learn about SWOT analysis and how to find articles.
- Find current articles (at least five) that are related to the company (internal and external).
- Based on reading your articles, answer the questions.

[1] Identify the Strengths and Weaknesses of the company (at least 4 for each S.W. -- do not combine S.W.).
[2] Identify Opportunities and Threats that affect the company (at least 4 for each O.T.; do not combine O.T.).
[3] List your five articles (title and link--for each article).

Answer rating: 100% (QA)

SWOT analysis is a tool used to evaluate the Strengths Weaknesses Opportunities and Threats of a company or product To find articles related to a comp... View the full answer