You have been appointed as a marketing consultant by a multi-speciality corporate hotel in Bahrain. Prepare...
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You have been appointed as a marketing consultant by a multi-speciality corporate hotel in Bahrain. Prepare a note for the hotel management explaining: (a) Why it would be necessary for managers as well as staff to be marketing oriented? (b) Importance of word-of-mouth communication for the hotel. (c) How the pricing of hospitality services is different from pricing of goods? You have been appointed as a marketing consultant by a multi-speciality corporate hotel in Bahrain. Prepare a note for the hotel management explaining: (a) Why it would be necessary for managers as well as staff to be marketing oriented? (b) Importance of word-of-mouth communication for the hotel. (c) How the pricing of hospitality services is different from pricing of goods?
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Based on the image provided I will outline a note for the hotel management addressing the three questions posed a Being marketing oriented is essentia... View the full answer
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