Go to the website of Sandals (www.sandals.com) and see what you can get for an all-inclusive price.
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Go to the website of Sandals (www.sandals.com) and see what you can get for an all-inclusive price. Describe how bundling services and products provides vacationers with value. Find an example of price bundling outside the travel industry. Which method, bundling or nonbundling, do you believe provides the customer with the best value? Which makes the retailer or service provider more profits?
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Related Book For
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
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