Why are most frequent-shopper programs ineffective in terms of building loyalty? What can be done to make
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Why are most frequent-shopper programs ineffective in terms of building loyalty? What can be done to make them more effective?
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Most frequentshopper programs are ineffective because consumers dont perceive much ...View the full answer
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Related Book For
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
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