Explain the differences among a new-task purchase, modified rebuy, and straight rebuy. How is each situation likely
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Explain the differences among a new-task purchase, modified rebuy, and straight rebuy. How is each situation likely to alter the way a salesperson approaches a client?
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NewTask Purchase Modified Rebuy and Straight Rebuy are three different buying situations in the context of businesstobusiness B2B sales These situations vary in terms of the complexity of the purchase ...View the full answer
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Related Book For 
Contemporary Selling Building Relationships Creating Value
ISBN: 102447
5th Edition
Authors: Mark W. Johnston, Greg W. Marshall
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