A leading automotive retailer that has been in business for 50 years is recruiting a manager to oversee the sales department. The sales manager’s role is to contribute to the success of the company by achieving sales goals and objectives relevant to the group’s strategic plan.

A strategic approach and the ability to lead by example will be critical to success.

Manager’s Objectives:

• Enquiry management, following every enquiry through to conclusion, and ensuring maximum follow-up and completion of processes by the sales team.

• Monitoring the follow-up process and maintaining regular contact with new and existing customers to ensure that relationships are maintained for potential repeat business.

• Driving and following robust business processes and practices at all times.

• Ensuring maximum sales of vehicles via the use of an effective sales process while achieving the best profit for the dealership.

• Maintaining showroom and displays to the required standard.

• Managing the preparation and handover of sold vehicles to customers and ensuring that they are given a full briefing on the operation of the vehicle and its controls.

• Ensuring all customer information, sales activities, documentation, and other relevant information is stored and maintained accurately and comprehensively.

• Increasing awareness of the company brand through innovative and promotional initiatives.

• Maintaining the highest levels of customer satisfaction and building rapport with existing and new customers.

• Leading, coaching, and mentoring the sales team.

• Monitoring department performance against group KPIs, targets, and budgets.

Key Requirements:

• Successful background in motor retail sales.

• Have financial and commercial acumen.

• Have a grounding in the F&I sector of the motor business.

• Highly motivated and self-driven to achieve goals.

• Skilled at closing deals and turning enquiries into sales.

• Ability to deal with objections with credibility and authority.

Based on the above recruitment post and your text, write a note on how the company would expect each of these criteria to be fulfilled by the most appropriate candidate. Your note should include how you would communicate and illustrate these fulfilments in an interview.