Using the creative thinking guidelines, think about how you would increase the usage of products if you
Question:
Using the creative thinking guidelines, think about how you would increase the usage of products if you were the managers of:
(a) Walkers Crisps;
(b) Skoda cars;
(c) Zara fashions.
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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