Pick an industry and a product or service. Engage in a creative thinking process, as outlined in
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Pick an industry and a product or service. Engage in a creative thinking process, as outlined in the Creative Thinking Methods, to generate an improved offering. Do the same to create an entirely new offering that uses one or more of the assets and competencies of the firm.
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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