To expand its e-retailing platform, John Levin has decided on an omni-channel approach: offer the same experience to customers irrespective of the channel they shop at. To do this, it needs to almost entirely redesign its website. Some of the features it decided to include on the new website after conducting “challenge sessions” were a product management system that allows the staff and sellers to manage details of the product portfolio online; a content management system to manage content, images, and graphics on the website; and a system to manage the scalability of the website. These were in addition to the movement from a legacy system to this new website. In a group, discuss what else could be involved in the website redesign. Apply a top-down approach and identify the modules that would be necessary to successfully design the website.