Suppose the government of British Columbia hired you to develop a new tourism ad campaign for the

Question:

Suppose the government of British Columbia hired you to develop a new tourism ad campaign for the province. You have developed two ad concepts. But, you need to test consumer response to the ads "online." How would you go about testing? And, how would you measure?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

Question Posted: