You plan to open a new rent-a-car business. You have drafted a survey you want to distribute

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You plan to open a new rent-a-car business. You have drafted a survey you want to distribute to airline passengers. The survey will be left at the airports and respondents will mail the surveys back in a prepaid envelope. Some of the questions you plan to use are shown below. Use Figure 8-4 to (a) identify the problem with each question and (b) correct it. Note: Some questions may have more than one problem.

a.Do you own your own car or usually rent one?

______ Yes _____ No

b.What is your age? ______ 21-30 ______ 30-40 ______41-50 _____50+

c.How much did you spend on rental cars last year?

_____ $100 or less_______$101-400______$401-800

_____$800-1000_______$1000 or more

d.What is a good daily rental car rate?___________

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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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