The Cash for Clunkers program was one of the most talked about sales promotions of recent memory.

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The "Cash for Clunkers" program was one of the most talked about sales promotions of recent memory. As part of the government's $3 billion effort to jumpstart sales at slumping auto dealerships, owners of old gas-guzzling vehicles received a $4,500 rebate if they traded in their "clunkers" for new fuel-efficient vehicles. Research the Cash for Clunkers sales promotion and have an in-class debate on what impact, if any, the stimulus program had on short- and long-term auto sales. The class should also debate the environmental benefits of the program.
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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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