The current advertising campaign for a major soft drink brand would be changed if less than 30
Question:
a. Formulate the null and alternative hypotheses.
b. Discuss the Type I and Type II errors that could occur in hypothesis testing.
c. Which statistical test would you use? Why?
d. A random sample of 300 consumers was surveyed, and 84 respondents indicated that they liked the campaign. Should the campaign be changed? Why?
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a b Type I errors occur when H 0 is rejected when it is in fact true Type II err...View the full answer
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Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
Question Posted:
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