Will direct response communications play a more significant role in the marketing communications mix in the future? Through secondary research, identify those factors that will encourage or discourage the use of direct response communications and formulate your position on the issue.
Answer to relevant QuestionsDirect mail advertising remains a popular medium for many profit-based and not- for- profit organizations. Why? What are the benefits and drawbacks of using direct mail? Identify some organizations that success-fully use ...In the context of online marketing communications, briefly explain what viral marketing is. Is it a worth-while pursuit for marketing organizations? “Persistent invasions of consumer privacy will be the undoing of online advertising.” Is this statement true or false? Conduct some online secondary research on this issue. Report on your findings. How do trade allowances, performance allowances, and cooperative advertising funds complement each other when implementing a trade promotion plan? Conduct some secondary research on consumer and trade promotion budgets and spending patterns in various industries. Is there undue pressure placed on marketing organizations to spend more on trade pro-motions and less on ...
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