The next time you watch TV commercials, think ethics. Look for both good and bad examples of

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The next time you watch TV commercials, think ethics. Look for both good and bad examples of ethical presentations of the advertised products. What ethical issues might have been discussed before the ads were approved?

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Contemporary Advertising and Integrated Marketing Communications

ISBN: 978-0078028953

14th edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Mar 17, 2016 03:43 AM

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The next time you watch TV commercials, think ethics. Look for both good and bad examples of

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Contemporary Advertising and Integrated Marketing Communications

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