The U.S. Census collects an enormous amount of secondary data that is useful in marketing research. Go to the American Fact Finder home page at fact-finder2.census.gov and collect data about people living in your zip code. Compare your zip code to your state as a whole in terms of factors such as age, race, household size, marital status, and educational attainment. Based on your data, what types of retail establishments would be specially appropriate to your area?