The U.S. government is the world's largest purchaser of goods and services, spending more than $425 billion

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The U.S. government is the world's largest purchaser of goods and services, spending more than $425 billion per year. By law, 23 percent of all government buying must be targeted to small firms. Visit archive.sba.gov/contractingopportunities/index.html to learn how small businesses can take advantage of government contracting opportunities. Develop a brochure explaining the process to small business owners.
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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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