There is an old saying to the effect that there is no such thing as bad publicity.

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There is an old saying to the effect that "there is no such thing as bad publicity." Can you think of a situation in which bad publicity would actually be good publicity? How is that possible?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:48 AM

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There is an old saying to the effect that there is no such thing as bad publicity.

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Sometimes bad publicity is just that bad publicity There seems to be very little positive that coul...View the full answer

Advertising and Integrated Brand Promotion

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