Most organizations have vulnerabilities they should be aware of to help them anticipate and prepare for unfavorable
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• R.J. Reynolds-makers of Camel cigarettes
• Procter & Gamble-makers of Pampers disposable diapers
• Kellogg's-makers of Kellogg's Frosted Flakes
• ExxonMobil-worldwide oil and gasoline company
• McDonald's-worldwide restaurateur
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Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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