*Visit a couple of retail outlets that you tend to regularly shop at (for example, Hollister, PacSun,...

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*Visit a couple of retail outlets that you tend to regularly shop at (for example, Hollister, PacSun, American Eagle, etc.). How does self-congruency principles apply to your decision to shop at these stores?
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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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