Visit www.comScore.com and www.Nielsen.com to learn more about the measures these companies have developed for measuring the

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Visit www.comScore.com and www.Nielsen.com to learn more about the measures these companies have developed for measuring the marketing exposure of brands on Facebook. How do these metrics differ from those that have been used with regard to measuring online advertising impact?
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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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