Visit www.pg.com and look at the brands it offers around the world. What conclusions can you draw

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Visit www.pg.com and look at the brands it offers around the world. What conclusions can you draw about Procter &Gamble’s global new-product development strategy?
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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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