Watchdog groups have long decried product placements for blurring the line between content and advertising without adequately informing viewers. The networks themselves appear to be divided on how far they want to open the gate. According to one study, the effectiveness of product placement varies by product category and type of placement. Consumers indicate that product placements have the most influence on their grocery, electronics and apparel purchases. The most common platform for a placement is to get a brand shown on a T-shirt or other piece of an actor’s wardrobe. What do you think about this practice? Under what conditions are product placements likely to influence you and your friends? When (if ever) is it counterproductive?
Answer to relevant QuestionsIs advertising an art or a craft? Which should it be? A firm called Global Rainmakers Inc. (GRI) announced a partnership with Leon, a large city in Mexico, to deploy iris scanning technology it developed to make Leon “the most secure city in the world." The city is creating a ...Nonprofit organizations routinely rely on generous corporate donations, and it is common to name facilities after benefactors. The Nationwide Children’s Hospital in Ohio is no exception; its name recognizes the insurance ...Playmobil toys recreate real-life settings such as a policestation or hospital. A new offering the company calls Security Check Point features armed airport security officers, a metal detector, and an X-ray screening ...Does subliminal perception work? Why or why not?
Post your question