What actors influence the exporter's decision to use a standardized product strategy across countries and regions?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:54 AM

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What actors influence the exporter's decision to use a standardized product strategy across countries and regions?

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Products that can be standardized may satisfy basic ne...View the full answer

Global Marketing management

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