What are customer contact points? Select a company or brand and discuss the various contact points which

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What are customer contact points? Select a company or brand and discuss the various contact points which marketers can use to reach consumers of this product.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:25 AM

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What are customer contact points? Select a company or brand and discuss the various contact points which

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Customer contact points are each and every opportunity the consumer has to see or hear about the com...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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