What are the arguments for and against the inclusion of a neutral response position in a symmetric

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What are the arguments for and against the inclusion of a neutral response position in a symmetric scale?

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:59 AM

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What are the arguments for and against the inclusion of a neutral response position in a symmetric

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Those arguing for the inclusion of a neutral option believe that some respondents do not ...View the full answer

Marketing Research

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