What are the important issues in CRM implementation?
Answer to relevant QuestionsDiscuss how CRM creates value for the firm’s stakeholders. Examine the marketing information example described in the ETHICS APPLICATION “Neuromarketing.” Should limits be placed on the ability of commercial organizations to capture and exploit information about individuals for ...Outline an approach to develop an effective market sensing capability for a regional full–service bank. PepsiCo competes in the United States and many other countries. Consider how Pepsi may utilize maps in analyzing and selecting market targets (see www.nationalgeographic.com). Competing in the mature market for air travel promises to be a demanding challenge in the 21st century. Discuss the marketing strategy issues facing American Airlines during the next decade.
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