What does it mean to say that money is invested in advertising? Is all advertising an investment?

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What does it mean to say that “money is invested in advertising”? Is all advertising an investment? Illustrate.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:38 AM

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What does it mean to say that money is invested in advertising? Is all advertising an investment?

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Investing money in advertising refers to building a consumer franchise ...View the full answer

Essentials of Marketing

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