What does the degree of brand familiarity imply about previous and future promotion efforts? How does the degree of brand familiarity affect the Place and Price variables?
Answer to relevant QuestionsYou operate a small hardware store with emphasis on manufacturer brands and have barely been breaking even. Evaluate the proposal of a large wholesaler that offers a full line of dealer-branded hardware items at ...What kinds of consumer products are the following: a. Watches, b. Automobiles, and c. Toothpastes? Explain your reasoning. What products are being offered by a shop that specializes in bicycles? By a travel agent? By a supermarket? By a new car dealer? If a firm offers one of its brands in a number of different countries, would it make sense for one brand manager to be in charge, or would each country require its own brand manager? Explain your thinking. Discuss how you might use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town.
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