What has Accenture done well to target its B-to-B audience?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 02:35 AM

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What has Accenture done well to target its B-to-B audience?

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The company came up with the name Accenture which connoted accent of the future ret...View the full answer

Marketing management

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