What is a new product? Illustrate your answer.
Answer to relevant QuestionsDiscuss how you might use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town. How does the nature of the product relate to the degree of market exposure desired? Explain discrepancies of quantity and assortment using the clothing business as an example. How does the application of these concepts change when selling steel to the automobile industry? What impact does this have on the ...Explain the total cost approach and why it may cause conflicts in some firms. Give examples of how conflicts might occur between different departments. Briefly explain which aspects of customer service you think would be most important for a producer that sells fabric to a firm that manufactures furniture.
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