What is involved in managing marketing planning as a process? What issues should be addressed in managing

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What is involved in managing marketing planning as a process? What issues should be addressed in managing planning process in a company manufacturing high-technology components for the automotive sector?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:07 AM

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What is involved in managing marketing planning as a process? What issues should be addressed in managing

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Managing marketing planning as a process suggests the need to plan and design the key issues in the ...View the full answer

Strategic Marketing

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