Discuss the key characteristics of a unique selling proposition. What are some of the factors an advertiser
Question:
Discuss the key characteristics of a unique selling proposition. What are some of the factors an advertiser must consider in developing an advertising campaign that uses a USP as the basis for the major selling idea?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 50% (8 reviews)
The famous advertising copywriter Rosser Reeves developed the concept of the uniqu...View the full answer
Answered By
Mahesh G
I have more than 7 years of experience in teaching physics, mathematics and python programming to more than 600 students including both online and offline tutoring.
I follow the following 7 step fundamental approach towards tutoring.
1. Curiosity, scope, enlightenment of the topic in hand.
2. Problem Definitions and elaboration.
3. Requisite mathematics, analytical abilities and quantitative
aptitude.
4. Preparing Algorithms for problem statement.
5. Concepts with analogies and building algorithm.
6. Introspection and improvising.
7. Daily class wise Cheat sheets(its not cheating) for consolidation.
5.00+
1+ Reviews
10+ Question Solved
Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
Question Posted:
Students also viewed these Business questions
-
The chapter opener discusses how DASANI was able to use creative advertising to reposition the brand and make it the leading brand of bottled water. Evaluate the creative strategy used by The...
-
Discuss some of the advantages of using programmatic media buying. Given that the majority of digital display ads are purchased this way, do you think this will be the only method media buyers use in...
-
What are the major challenges facing the newspaper industry and the use of newspapers as advertising medium? How can newspapers respond to these challenges?
-
Calculate investment balance four years after acquisition Ray Corporation owns a 40 percent interest in the outstanding common stock of Ton Corporation, having acquired its interest for $2,400,000 on...
-
Write the linear system whose augmented matrix is (a) (b) 2 3 40 3 2 0 3 -2-432 2 2134107 3- 2 0 3 -2 -4 32
-
In Shavertown, Pennsylvania, the Wilkes-Barre Bookkeeping LLC owner was indicted for embezzling over $376,225 of his clients payroll tax remittances between 2010 and 2016 and for lying to clients...
-
Refer to the information in QS 19-16. The company sells its product for $50 per unit. Due to new regulations, the company must now incur $2 per unit of hazardous waste disposal costs and $8,500 per...
-
Soto Corporations balance sheet indicates that the company has $300,000 invested in operating assets. During 2011, Soto earned operating income of $45,000 on $600,000 of sales. Required a. Compute...
-
Recent events have once again shaken and stirred the memory of the nation. Almost immediately after the Civil War, a myth arose painting the conflict with a brush that attempted to blur the lines...
-
A steam power plant employs two adiabatic turbines in series. Steam enters the first turbine at 650oC and 7,000 kPa and discharges from the second turbine at 20 kpa. The system is designed for equal...
-
Briefly describe the five major communication interfaces and decision points in the model of marketing information flow shown in Figure 8-3. Discuss how breakdowns in communication can occur at each...
-
Discuss the value of virtual reality (VR) as a way for marketers to communicate with consumers. What are some of the applications of VR to integrated marketing communications? What challenges will...
-
Brainstorm at least one of the following research questions, either on your own or with a colleague, and list the search terms that you have generated. a. How effective are share options as a...
-
Use algebra to find the inverse of the function f(x) = 5x - 1. The inverse function is f(x): = Entry Tip: To enter an answer like x, type root(n)(x). Preview your answer before submitting! Question...
-
Subtract. 6 7 5 -5- 12 6 9-772-50 - 12 6 = (Simplify your answer. Type a whole number, fraction, or a mixed number.)
-
f(x+h) - f(x) Find the difference quotient of f(x) = x-7; that is find , h0. Be sure to simplify. h
-
Calvin and Gloria each own 50 shares of the 100 shares of CG Inc., a home appliances company. They recently implemented a buy-sell agreement, which states that the company will redeem the deceased...
-
Rayna is applying for a whole life insurance policy for $2 million. She is an IT Executive and has disclosed that she makes a significant income as part of her application process. During the...
-
Megaphone Corporation produces a molded plastic casing, M&M101, for many cell phones currently on the market. Summary data from its 2017 income statement are as follows: Revenues...$5,000,000...
-
Represent each of the following combination of units in the correct SI form using an appropriate prefix: (a) m/ms, (b) k m, (c) k s /mg, and (d) k m N.
-
Explain why the high cost of personal selling might be warranted. Give a specific example situation where this is the case.
-
Jennifer and Jamie are starting a business and have asked you for advice about whether they should form a partnership, a corporation, or some other type of entity. Prepare a list of questions you...
-
In the current year, Jeanette, an individual in the 25% marginal tax bracket, recognized a $20,000 long-term capital gain. Also in the current year, Parrot Corporation, a C corporation in the 25%...
-
The December 3 1 , 2 0 2 4 , unadjusted trial balance for Demon Deacons Corporation is presented below. \ table [ [ Accounts , Debit,Credit ] , [ Cash , $ 8 , 0 0 0 , ] , [ Accounts Receivable, 1 3 ,...
-
During 2 0 2 3 , Manfred, who is 6 0 years old and unmarried, provided all of the support of his elderly mother. His mother was a resident of a home for the aged for the entire year and had no...
-
You have a friend who knows that you are studying Psychology in university. In a conversation you mention that you are doing a course on the History and Philosophy of Psychology. The friend tells you...
Study smarter with the SolutionInn App