What is popular culture, and how does this concept relate to marketing and consumer behavior?
Answer to relevant Questions1. What are the most likely market segments for ASIMO? How could Hondo overcome resistance to the idea of a home robot? 2. What concerns might consumers have regarding FRT? Honda’s ASIMO is a robot. He’s not available ...How does a brand name work as a heuristic? Find examples of electronic recommendation agents on the Web. Evaluate these—are they helpful? What characteristics of the sites you locate are likely to make you buy products you would not have bought on your own? Ask a friend to “talk through” the process he or she used to choose one brand over others during a recent purchase. Based on this description, can you identify the decision rule that was most likely employed? Ask friends to describe an incident where they received a gift they thought was inappropriate. Why did they feel this way, and how did this event influence the relationship between them and the gift-giver?
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