What is role theory, and how does it help us to understand consumer behavior?
Answer to relevant QuestionsWhat is “big data”? Describe the difference between a super-ordinate category, a basic level category, and a subordinate category. The chapter notes that people respond to very subtle cues in the environment even when they are very unaware of these effects. Can or should marketers exploit these influences? Locate a person who is about to make a major purchase. Ask that person to make a chronological list of all the information sources consulted before` making a decision. How would you characterize the types of sources used ...Interview people you know about any “magic” items they own (e.g., how many of your friends have a lucky charm or keep a St. Christopher’s medal or some other object hanging from their rear-view mirrors?). Get them to ...
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