What is the difference between direct-action and indirect-action headlines? Find an example of each and explain how
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What is the difference between direct-action and indirect-action headlines? Find an example of each and explain how it works.
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Headlines can be grouped into two general categories directaction and indirectaction Direct action h...View the full answer
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Related Book For
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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