What is the difference between needs and wants? Give an example of something you have purchased in

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What is the difference between needs and wants? Give an example of something you have purchased in the past week that represents a need and another that represents a want.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:21 AM

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What is the difference between needs and wants? Give an example of something you have purchased in

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Needs are underlying driving forces that motivate us to take action because it is necessary for basi...View the full answer

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