What are the key behavioral influences on consumer behavior? For example, say you want to go out

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What are the key behavioral influences on consumer behavior? For example, say you want to go out to eat on Friday. Analyze your decision about where to go in terms of behavioral factors.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:21 AM

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What are the key behavioral influences on consumer behavior? For example, say you want to go out

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Advertising & IMC Principles & Practice

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